As part of efforts to be customer-centric culture, SIC Life Insurance Limited has unveiled Customer Service Ambassadors.

The ambassadors are to among other things promote their brand and also serve as a bridge between the company and its clients.

All 23 branches of SIC Life Insurance across the country will have a customer service ambassador to promote the core values of the company.

Also, the company also unveiled its mascot called ‘Wɔfa Ahotɔ’ which will also help promote the brand.

Speaking at the launch, Managing Director of SIC Life Insurance Ltd, Kwaku Appiah-Menka II said the introduction of the ambassadors is timely.

He indicated that the ambassadors will augment the company’s strategy of creating a customer-centric culture that enhances customer experience.

Mr Appiah-Minka II said though they are doing well in terms of customer satisfaction, they will not rest on their oars.

“We will continue to delight our cherished customers by always providing a listening ear and a shoulder to lean on” he stressed.

The SIC Life MD charged all staff especially the Customer Service Ambassadors to work hard to enable them to achieve their corporate vision of being the leading and most trusted company in the industry.

“I entreat all staff most especially Customer Service Ambassadors to uphold in high esteem all four of the company’s core values which are: Customer Focus, Innovation, Teamwork and Integrity. By so doing, we will deliver on our promise of “Absolute Peace of Mind’.

For his part, Head Corporate Services at SIC Life, Albert Bahun-Wilson said the initiative is to provide absolute peace of mind to their customers who are “true friends for life”.

“Wɔfa Ahotɔ is an embodiment of that SIC Life ambassador who will help communicate and inculcate the importance of our four core values which will ultimately give the customer absolute peace of mind” he stated.

Mr Bahun-Wilson added that ‘Wɔfa Ahotɔ’ is the epitome of what SIC Life stand for, “which is to provide our customers with an absolute peace of mind. A life with no worries and anxiety!”

SIC Life Insurance LTD has been adjudged the Corporate Social Responsibility Company of the Year at the 2^ND Edition of the CIIG Insurance Excellence Awards, which took place on Saturday, July 23^RD,2022 at the Labadi Beach Hotel. This award is in recognition of the company’s professional conduct, leadership skills, contribution to the industry and society at large.

The plaque was received on behalf of the company by some staff members led by Nana Kwame Osei; Senior Manager- Finance & Accounts Dept.  

This comes as no surprise as SIC Life Insurance LTD has not relented on its tagline of providing ‘Absolute Peace of Mind’ not only to customers but also through contributions to the growth and development of education, community and youth development and for the wellbeing of our security agencies as well as industry support

Currently, SIC Life has two recognitions as the Corporate Social Responsibility Company of the Year both in 2019/2020 and 2021/2022 under the CIIG Insurance Excellence Awards.

With its vision of being recognized as the leading and most-trusted brand in the industry, the Company has committed a significant amount of its budget to corporate social responsibility which is geared towards the improvement of education, security agencies, community and youth development, contributing to the growth and development of the industry while recognizing its key functions within the sector to promote growth and sustainability.

SIC Life has continuously been a major sponsor of the Ghana Teacher Prize (formerly called the National Best Teacher Awards) and supported key institutions such as the Ghana National Association of Teachers (GNAT), Airforce Training School, Ghana National Fire Service Fire Academy and provided significant financial support and Academic Prize Awards for excelling graduating students from institutions such as the Ghana Insurance College, West African Insurance Institute (WAII), Chartered Insurance Institute, Ghana (CIIG) and University of Ghana Business School amongst others.   

Another complement to SIC Life CSR initiatives is its partnership with Rotary District 9102, which is made up of four countries: Ghana, Benin, Niger, and Togo. This partnership amongst other things helps to fund Water Sanitation and Hygiene Education (WASH), peace promotion, environmental projects that improve the lives of people in Ghana. Presently, the Company has extended its benevolence to the Otumfuo Osei Tutu II Foundation, Accra Tennis Senior Championship, Ghana Medical Association et al.

SIC Life will continue to support the industry through the promotion of development by integrating social and environmental concerns.

The Managing Director of SIC Life, Mr. Kwaku Appiah-Menka II in his remarks during a brief presentation of the award plaque by the attendees of the CIIG Awards, mentioned that “a company that invests in Corporate Social Responsibility is a Company that cares for both its internal and external environment.’

In order to positively impact on our society and make a difference, he further suggested that ‘corporate bodies should consider investing greatly in the welfare of both its employees and the society. We at SIC Life, will continue to support our community, youth and the industry in any way possible.”

SIC Life has tailor-made life insurance products and services to suit the needs of the general public. Log on to our website (www.siclife.com.gh) and our social media pages (Facebook, Instagram, Twitter @SICLIFEGHANA and LinkedIn:  SIC Life Insurance LTD to sign on to a policy or contact our customer service agents on 0302 750 151/ 0501570652/ 0501 456 983 and This email address is being protected from spambots. You need JavaScript enabled to view it..