SIC Life Insurance LTD (SIC Life) has celebrated male staff in the company for their sacrifice, leadership and dedication to work in a special way.

This is as part of the Father’s Day celebration marked globally to celebrate and honor fatherhood and paternal bonds, as well as the influence of fathers in society.

Renowned personal branding coach, Bernard Kelvin Clive took the men through the importance of personal branding and corporate grooming.

He said the four pillars which are purpose, preparation, positioning and publicity can help them build a very good personal branding.

On corporate grooming, Mr. Clive underscored the need for men to take their personal hygiene, outlook and ethics of their profession seriously to enable them discharge their duties effectively.

The corporate trainer also taught them things they must have as corporate men to be ready for any occasion.

Mr. Clive urged men to pay more attention to catering for their body needs and investing in building a personal brand that complements their personality and aspirations.

Managing Director of SIC Life, Kwaku Appiah-Menka II was elated men in the company were being celebrated. He commended the organisers for putting together such a special event on Father’s Day to pamper them.

Mr. Appiah-Menka II called on the men to strengthen their relationship with God and enjoy the treat.

Also, Head of Human Resource and Administration, Mrs. Louise Adwoa Agyeman-Barning said they are celebrating fathers in the company because they are a blessing to their biological families and a blessing to the SIC Life family.

“It is not an easy challenge and fathers often get the short end of the stick because we don’t celebrate your efforts as much. Today, we say Ayeeko and more grease! Don’t do it all alone, rely on God and Build a support system of family and friends” she stressed.

Mrs. Agyeman-Barning indicated that, the leadership, guidance, direction and discipline fathers provide is akin to the responsibility of the CEO of a company.

“At SIC Life, work-life balance is important to us because we know that is how you will be able to give off your best. Take your leave, when it is due, make use of your paternity leave to spend time with the new additions to your family. As you take care of everyone, take care of yourself” she added.

Mrs. Agyeman-Barning urged fathers to “take up the challenge to model to your daughters and sons what an ideal husband and father should be like, by the way you treat their mother and how you handle the household”.

The men of SIC Life were given massages and their hands and feet were pampered with manicure and pedicure.